RESEARCH METHODOLOGY

 RESEARCH METHODOLOGY

Introduction

The approach to achieve the study goals is discussed in this chapter. It covers the target group, sample size, data collection techniques, pilot study, data processing and presentation. 3.2 Research Design The conceptual framework that guides the way research is conducted by outlining the methods for collecting, measuring, and analyzing data is referred to as research design (Kothari 2013). Furthermore, Oso & Onen (2008) claim that questions about what happens, how it happened, and why it happened can be answered by a descriptive study methodology. According to Cooper & Schindler (2011), descriptive research focuses on determining the what, where, and how of a phenomenon. To obtain information about the current state of the phenomenon, to generalize the results to a broader population, and to define what exists in terms of variables or circumstances in a scenario, as shown by studies, the study used a descriptive research design (Akpotu & Lebarah, 2014; Ibua, 2014; & Lopez-Saez, et al., 2011). The study design is acceptable because it produces comprehensive data leading to significant recommendations and has the ability to gather a significant amount of information for in-depth investigation. Furthermore, the researchers' ability to blend qualitative and quantitative data and streamline the process of collecting information from respondents through the use of closed-ended questions led to the choice of design (Cooper & Schindler, 2011).

Target Population

The target population is the comprehensive listing of all factors considered in a study (Oso & Onen, 2008). According to the Victoria Matara website (https://victormatara.com/list-of- parastatals-in-kenya-2018), there are 27 service corporations in Kenya. The target group is made up of administrators at 27 service corporations in Kenya. The service corporations have 13,032 academic staff and 13,419 non-academic staff. The target group is shown in Table 3.3.1 below. Table 3.3. 1: Target Population Staff TypeTotal numberPercentage Academic Staff13,03249.3 Non-AcademicStaff 13,41950.7 Total26,451100 3.4 Sampling Technique An exhaustive list of all individuals in the population that we want to study is called a sampling frame. A sample is a portion of the total population chosen to be an accurate representation of the intended audience. A sampling procedure selects a sample (Oso & Onen, 2008). There are two types of sampling methods: probabilistic and non-probabilistic. In the former, respondents have an equal likelihood of being selected, but in the latter, respondents are selected based on subjective criteria (Kothari, 2013). A stratum or subset of the population with at least one commonality is used in the study's stratified sampling technique (Kothari, 2013). This method enables the researcher to conduct a reliable study on a small sample selected to offer material that provides rich qualitative...

Order a well-written high-quality paper now!